Fertility benefits as a sales tool for health plans
Benefits
Fertility benefits as a sales tool for health plans
Health plans that offer comprehensive support for how people are forming families today have a powerful upper hand in the sales process.
5 things I wish I knew before purchasing fertility benefits
Resources
5 things I wish I knew before purchasing fertility benefits
When Reed Smith started looking into fertility benefits, their HR team and broker weren’t familiar at all with the space.
Fertility in the Workplace: A guide to being a supportive manager
Resources
Fertility in the workplace: A guide to being a supportive manager
An overview of what's involved in different family-forming journeys, including fertility preservation, in vitro fertilization (IVF), and adoption
Employer Handbook: U.S. Fertility Care (Second Edition)
Benefits
Employer Handbook: U.S. Fertility Care (Second Edition)
Our U.S. fertility care employer handbook takes a look at how the pandemic and the Great Resignation have shaped fertility care and employee benefits
How fertility benefits can save your company money
Benefits
How fertility benefits can save your company money
Learn about how fertility benefits attract and retain talent, lower overall healthcare spend, and boost employee productivity in our in-depth guide.‍
How to create a supportive workplace for parents-to-be
Resources
How to create a supportive workplace for aspiring parents
Whether employees are pursuing fertility treatments, donor-assisted reproduction, or adoption, employers have the opportunity to create a welcoming workplace.
Social media kit: Disparities in fertility care
Resources
Social media kit: Disparities in fertility care
We created a suite of social media graphics designed to help raise awareness of racial disparities in fertility care.
Employer guide to LGBTQ+-inclusive fertility benefits
LGBTQ+
Employer guide to LGBTQ+-inclusive fertility benefits
This guide covers the family-forming journeys an LGBTQ+-inclusive fertility benefit should support, terms you should know, and guidance on inclusive language.
Employer Handbook: U.S. Fertility Care in 2020
Fertility care
Employer Handbook: U.S. Fertility Care in 2020
Our first annual overview of U.S. fertility care, trends, and workplace impact.
Interested in fertility benefits, but not sure how to talk about them?
Fertility care
Defining the Modern Language of Fertility Care
Learn to communicate with your employees and colleagues in an inclusive and accurate way with our Defining the Modern Language of Fertility Care guide.
Know your options for fertility benefits
Benefits
Fertility Benefits Buyer’s Guide
Learn the pros and cons of each option employers can help their employees pursue parenthood in our helpful “Fertility Benefits Buyer’s Guide.”
Know your options for more inclusive, less invasive family-forming benefits
Benefits
More than IVF: Options for more inclusive, less invasive family-forming benefits for your workforce
If you're a benefits decision-maker looking to expand your fertility offerings, consider a program that incorporates these less invasive family-forming options.

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Find out how our customizable fertility solutions can help your plan, your groups, and your members.
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