New from Carrot: Intelligent fertility provider matching

May 6, 2025
Carrot Fertility
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Helping members find the best provider for their individual needs — right from the start.
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Choosing the right fertility clinic is one of the most important — and often overwhelming — decisions in a family-building journey. CarrotMatch, the first-of-its-kind precision matching engine, simplifies that process by connecting members with the highest quality, most cost-effective care. From OB/GYNs to pediatricians and now fertility clinics, CarrotMatch guides members to the most trusted providers.

CarrotMatch has evolved our high-quality provider directory into a precision matching engine that guides members to the right care from the start. Powered by advanced data analytics, CarrotMatch now delivers personalized clinic recommendations based on each member’s medical needs, preferences, and goals — creating a hyper-tailored experience throughout the journey. 

Already a Carrot member? Access this feature through your Carrot Plan.

Why CarrotMatch matters in fertility care

Fertility journeys are deeply personal — and complex. CarrotMatch is built to guide members toward clinics with demonstrated success in the areas that matter most, whether they are pursuing IVF, preservation, surrogacy, or other treatments. 

An intelligent approach to provider matching doesn’t just improve the member experiences — it also enhances clinical outcomes. Better care throughout member fertility journeys often means more effective treatment and fewer complications, translating to lower healthcare costs and higher employee satisfaction. 

By integrating these personalized preferences into our fertility provider matching, we help members find the best provider for their individual needs — right from the start. This minimizes mid-treatment switching, optimizes success rates, and ensures a seamless, cost-effective fertility journey.

How CarrotMatch works for fertility care

CarrotMatch uses precision matching technology to guide members to the highest quality providers and resources in their area, optimizing clinical outcomes and cost-saving opportunities for each unique individual. 

For instance, success rates for specific conditions (e.g., diminished ovarian reserve, PCOS, recurrent miscarriage) may matter more than overall clinic success rates for members with these conditions. Other members may seek clinics with strong LGBTQ+ family-building support or egg-freezing expertise. 

The CarrotMatch engine leverages information from national claims data, along with the member’s individual care needs, to pinpoint the providers best suited to support them. 

This data-driven approach to provider steerage improves health outcomes, limits costly interventions, and improves member engagement with their entire benefit ecosystem. 

Here’s how CarrotMatch works for fertility care: 

  1. Members who opt for a personalized match submit information about their care needs, medical history, treatment preferences, special service requests, and location. 
  2. Based on this input, CarrotMatch instantly identifies up to three personalized clinic matches from Carrot’s provider network.
  3. Members can review these recommendations — along with provider profiles — and confidently begin their fertility journey.

Key benefits of CarrotMatch

CarrotMatch delivers meaningful value for both members and employers:

  • Cost savings: CarrotMatch helps members find fertility clinics with competitive rates, potentially saving them money on treatment costs. These savings also carry over to business bottom lines, thanks to lower claim spends. 
  • Improved outcomes: By connecting members with high-performing fertility clinics, CarrotMatch increases the likelihood of successful outcomes.
  • Personalized care: The matching engine ensures that members are connected with providers who meet their specific needs and preferences.
  • Convenience: CarrotMatch streamlines the process of finding a fertility clinic, saving members time and effort.

Prioritizing privacy

Carrot respects member privacy, so the matching engine is completely optional. Members who choose not to complete the survey can still access and browse all fertility clinics in Carrot's network but without results filtered to their specific needs.

The CarrotMatch expansion into fertility clinics is a valuable new resource for Carrot members on fertility journeys. By simplifying the process of finding the right clinic and connecting members with high-quality providers, CarrotMatch empowers members to take control of their fertility journey and achieve their family-building goals.

Better fertility care. Lower costs.

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